SEO vs. SEM
These letters are thrown around a lot: SEO and SEM. What’s the difference? One is free and one is not. SEM = Search Engine Marketing This is when you pay to come up on the top of searches. When you...
View ArticleTweet your way to the top of Google searches
Relevant Twitter posts can help you get a higher ranking on Google searches. (Hot Spot blog post) It makes sense since Tweets are text and the search engines read text. Stay on topic – Tweet about your...
View ArticleGetting noticed on Twitter
Here’s a Twitter tidbit: Every time you follow someone, they get a message that you’re following them with a link to your Twitter page. They can see your bio and choose to follow you or not. In trying...
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4 Reasons Why JobSeekers Should Blog
Back in 2009 when a contract job I had ended and I found myself unemployed, I was looking for work doing internet Marketing. I decided to start an Internet Marketing Tips blog to show off my expertise....
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Social Media as Part of Your Marketing Mix
Social Media still mystifies many marketers out there. How does it fit into the Marketing Mix? How much time, effort and money should you invest in it? This might help: Here’s how I interpret this...
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Blogging: How, Why, What & When to Blog
Content Marketing is the foundation of Inbound Marketing. Use Social Media to promote your blog which leads to SEO. Ever since Google changed its algorithm (the way it indexes and finds sites), content...
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How will Google’s Latest Change to Search Affect Bloggers SEO
I have to admit – all the constant changes in social media and SEO keep me on my toes! If you use Google+ regularly, you’ve probably adapted to their recent change in how everything is displayed. I...
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Blogging 3x a week increases website traffic – here’s proof
Blogging at only once a week is not enough! If you want to increase traffic to your website, then you need to blog at least 3x a week!Click To Tweet - Powered By CoSchedule Here’s proof. At the...
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Understanding Google’s Panda, Penguin & Hummingbird & SEO
Search engine optimization (SEO) – it’s crucial if you want to be found online. Google owns search (67%). Bing and Yahoo are so far behind, they’ll never catch up no matter how hard they try. US Search...
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Bursting the Bubble of Social Media Success
By Diane Leifer Sadly, there’s no magic wand to building a large following through social media. A fancy website, an attractive Facebook page, posting pretty pictures on Pinterest, and an informational...
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